Celica: Much akin to the kite

Metaphorically speaking, Celica Marketing is very much like a kite that soars high in the skies, but remains attached to the ground. The company, which is indeed soaring high in the skies of success in event marketing, remains as down-to-earth as possible. Celica's marketing campaigns are all high-profile ones, for the most elite and reputed of companies, but the company never forgets that the campaigns are all for the common people too, who are the customers and who made the company what it is. Hence, while conquering heights after heights, the company makes it a point to remember and remind those who lead its many campaigns that success should never take to one's head and if that happens, things would all go the wrong way. Celica Marketing is very particular about this and never forgets that a kite that soars high in the skies has its existence and meaning only as long as the chord that binds it to the ground remains uncut. This is what makes Celica go on and on, with the wholehearted support of the people.