Celica: Follow-up makes things tick

Follow-up has its own significance as far as direct marketing or for that matter any marketing venture is concerned- this is something that Celica Marketing knows and acknowledges with all earnestness. The company, which has made much progress in the event marketing sector, has always accorded top priority to making follow-up activities of all sorts. Sales and marketing representatives from Celica who are in constant touch with the customers, always do the follow-up during the promotion stage and even after the sale is made. They are keen to get the feedback from the customers and also are eager to make a clear understanding about the future needs of the customers. Moreover, it's follow-up that helps them update their database, keep track of customers' changing tastes and interests and changing lifestyles, to name a few. The company also does regular follow-up on the business deals on the client side too. All this has been proving beneficial to Celica Marketing, which has been making real big strides in event marketing.