“Success changes people's attitudes”- that's sort of a slogan or a motto for Celica Marketing, the pioneering event marketing company in Glasgow, the largest city in Scotland and third most populous in the United Kingdom. And it's worth noting that in just about four-and-a-half years after it began early in 2005, the company has been able to achieve the most enviable kind of success and growth rate and thereby change people's attitudes too, in many ways.
Like any other company, Celica too had to work really hard in the beginning, to win a place for itself in the hearts of the people. Those who were reluctant to accommodate a new company were slowly induced into being the company's devoted customers. “Lots of people going about selling all kinds of stuff, who has got the time to buy all...and why bother buying all those useless stuff”- this is the thought of an average customer. But in due course they were convinced that Celica was a company with a difference. The company, they began to realize, brought to them things that they needed to better their lives and which suited their interests and budgets as well. It was not any more the “why bother buying all those useless stuff” attitude as far as the customers were concerned. Then on there was no looking back for the company and with emphasis on event marketing, success stories were registered one after the other. And this success changed people's attitudes totally.
Like any other company, Celica too had to work really hard in the beginning, to win a place for itself in the hearts of the people. Those who were reluctant to accommodate a new company were slowly induced into being the company's devoted customers. “Lots of people going about selling all kinds of stuff, who has got the time to buy all...and why bother buying all those useless stuff”- this is the thought of an average customer. But in due course they were convinced that Celica was a company with a difference. The company, they began to realize, brought to them things that they needed to better their lives and which suited their interests and budgets as well. It was not any more the “why bother buying all those useless stuff” attitude as far as the customers were concerned. Then on there was no looking back for the company and with emphasis on event marketing, success stories were registered one after the other. And this success changed people's attitudes totally.
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